My goal through this blog is to bring you the best ways to further your HVAC business. Focusing on customer service, growing your knowledge in HVAC skills, and staying on top of the competition are all ways to expand your contacts list. What if I told you that you could excel in each of these areas with one simple business addition? Add e-newsletters to your business strategy.
Remain present in the mind of your clients
This means customers will remember your HVAC business first when their unit crashes. No one wants to spend a lot of time researching local repair shops. E-newsletters make this decision for them.
Establish your business as the HVAC expert
Share regular maintenance tips in your e-newsletters. Offer advice. This is your chance to show customers your expertise.
Increase your web hits
Drive readers back to your company website, social media outlets, and business blog if you have one. Provide working hours and contact information. This is all information you want customers to find anyway. E-newsletters help them find it!
Communicate with cost effective speed
E-newsletters are a cost effective form of communication. If you have a new product, service, or limited-time promotion, you need people to know about it, and fast. E-newsletters get the information out exactly to whom you want to see it, when you want them to see it.
Take advantage of this simple marketing tactic. Apply effective strategies to your business. Change what doesn’t work, and improve what does.
Check out Mail Chimp and Constant Contact which allow you to create and manage e-newsletters.
As always, tweet me any questions or comments @HVACLearning.
Don’t take the younger folks on your staff for granted. Business advancements happen every day and these newer generations adapt faster than the rest of us. Generation Y (those born between the 1980s and 2000s), are introducing an infectious way to handle business that older generations could learn from. Here’s what you can learn from a twenty-something about business.
Social media is the front-runner for marketing content across all industries. Establishing a social media presence for both personal and professional use will help to establish your “brand.” In terms of using social media for professional use, your online presence represents who you are, what work you have done, and how you are a reflection of the company you work for. Contemporary consumers have grasped the concept of social media and have proven it to be an invaluable source of information.
Aspire for more
The American dream has changed, people. Kids don’t grow up dreaming of having a steady job and a white picket fence anymore. Nowadays, young people are a different kind of ambitious. On top of seeking financial stability, they want their own dreams to become a reality. Apply this type of personal passion to your own career aspirations.
Balancing work and life
Not to say members of Generation Y are less dedicated to their jobs, but they understand that the key to being happy is finding the happy medium between work and life. There is more to life than working endless hours, so get out there and make the most of your time off.
What do you think? Tweet me what a twenty-something taught you about business. @HVACLearning
Changes in management affect every division of a company. When changes come, it is important for every employee to understand the aftermath of these changes and how to go about their daily business. If companies follow these five steps, the management transition will be smooth and seamless.
- Start early. The most important factor in managing change is to initiate the change during the beginning of a project. Allow the new management to start with a fresh assignment and not be concerned with picking up someone else’s role.
- Apply structure. Owners and upper management need to establish guidelines and expectations for the new manager to abide by. During this time, owners need to be more hands on and involved in their company’s business to make sure the transition is easily put in place.
- Customize your approach. As a new manager, you have the freedom to create your own management approach. The previous manager’s approach may not have worked, so now it is your opportunity to try something new.
- Engage your employees. It is important that everyone is aware of the changes and are able to be active participants in this change. This is most important for salespeople because they are the driving force of the company.
- Focus on the individual. Because technicians’ responsibilities are independent of others, new managers must maintain communications with technicians. Technicians’ roles require more individual attention and new managers must establish relationships with technicians early on.