Tips For Success!
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Your customers expect more of you than ever before. We can show you how to structure your business for success, develop procedures and processes to find and keep the best employees, build a first-class sales team, convert your service technicians into service champions, build long-term, satisfied relationships with your customers, and increase your profitability. Below you will find some help tips to improve your business.
Create an HVAC Marketing Plan
Here's how to create a marketing plan for your HVAC business. Listen to HVAC Training Director Mike Moore & Gary Oetker's advice. © HVAC Learning Solutions.
HVAC Budgeting
It's time to talk about HVAC budgeting. HVAC Training Director Mike Moore & Gary Oetker explain. © HVAC Learning Solutions.
Situation Analysis: Your Business from A to Z (PODCAST)
Our situation analysis webinar is the perfect solution to evaluating your business from all angles. Listen to this podcast from Mike Moore and Gary Oetker. © HVAC Learning Solutions.
Dealers: HVAC Sales Lead Tracking Tool
Introducing the Sales Lead Tracking tool by HVAC Learning Solutions. Dave Nichols and Mike Moore explain. © HVAC Learning Solutions.
Territory Managers: HVAC Sales Lead Tracking Tool
Introducing our new HVAC sales lead tracking tool by HVAC Learning Solutions. Gary Oetker, your Lennox® Business Coach, explains how it works. © HVAC Learning Solutions.
PODCAST: Improving & Creating Wealth: Benchmarking & Utilizing Key Performance Indicators
Gary Oetker, the Lennox® Business Coach, talks about his upcoming webinar on measuring your performance against other companies. Watch for this and other webinars in his Improving Profit & Creating Wealth series. Webinar © HVAC Learning Solutions.
PODCAST: Improving & Creating Wealth: Understanding the Balance Sheet
Gary Oetker, the Lennox® Business Coach, talks about his upcoming webinar on understanding the business "report card" that the balance sheet provides. Watch for this and other webinars in his Improving Profit & Creating Wealth series.Webinar © HVAC Learning Solutions.
PODCAST: Improving & Creating Wealth: Understanding the Income Statement
Gary Oetker, the Lennox® Business Coach, talks about his upcoming webinar on Understanding Income Statements. Watch for this and other webinars in his Improving Profit & Creating Wealth series. Webinar © HVAC Learning Solutions.
PODCAST: Get ROI on Employee Training
Mike Moore and Bonnie Maupin talk about a study that showed how employee training lowered the amount of time and labor required on callbacks. Learn how to measure your return on investment. © HVAC Learning Solutions.
PODCAST: Lennox® Coach Program
Mike Moore and Gary Oetker talk about the benefits of the Lennox Coach program. © HVAC Learning Solutions.
Learn about our Learning Management System (LMS)
HVAC Learning Solutions Bonnie Maupin explains the Learning Management System, from technician options to manager controls. Take a test drive today and see how the LMS can work for you. © HVAC Learning Solutions.
Tip of the Week: Selling HVAC to Women
What do women want? Understand how women make buying decisions, and how you can increase your sales through this huge buying demographic. Grab some quick tips from Marketing Manager Bonnie Maupin on the key to selling to women. © HVAC Learning Solutions.
The Gross Margin
The Gross margin for residential demand service should be 60% or more. Maintenance Agreement revenue and cost should be treated as a separate department. Demand service direct costs should include labor, labor burden and part costs. The reason gross margin needs to be at this level is because of the overhead required to support the service department; usually 45% to 50%. Thus you need a 60% gross margin to make a 10 to 15% profit. Considering all the resources and effort required for service, you deserve a minimum of 15 to 20%.
Pricing practices, labor management practices, dispatching practices, truck replenishment practices and many other processes affect direct costs and consequent gross margin. But remember the target is 60% or more gross margin
Build A Salesperson Goes Digital
Build A Salesperson is now all-encompassing...starting out as an online course, with a final wrap-up week in-person. Marketing Manager Bonnie Maupin explains the benefits and type of courses offered within the workshop. © HVAC Learning Solutions.
Tracking Sales Leads
Tracking sales leads is a fundamental step in measuring the performance of your marketing investment. Considering that some consultants say a sales lead costs as much as $300, it's imperative you closely monitor what your marketing investment yields in both the amount of sales leads and in sales dollars. If the $300 average per sales lead is true and the closure rate happens to be 50%, you must invest $600 in marketing for every sale made!
This does not have to be the case if you use a service based Business Model built on a maintenance agreement platform, but it still speaks to the need to closely monitor and measure the performance of your marketing investment. A good lead management system>
- Identifies the lead source
- Identifies closed leads
- Identifies average sale by lead type
- Identifies closure rate by lead type
- Identifies all open leads
- Is an intregal part of the sales management system
A final comment open leads, never give up on them until you know the customer has bought from someone else.
Learn how to install reliably and efficiently
Most central air systems in homes don't perform to their advertised standard — so learn how to help your customers by installing with reliability and efficiency! Marketing Manager Bonnie Maupin talks about the installation webinar series. © HVAC Learning Solutions.
HVAC Learning Solutions Maintenance Series
Check out a newest 15-module series on maintenance. Learn how to do all the vital tasks SAFELY and EFFECTIVELY from the comfort of your own computer. Marketing Manager Bonnie Maupin discusses the benefits. © HVAC Learning Solutions
HVAC Learning Solutions - Learning Management System (LMS)
HVAC Learning Solutions has what you need to tackle three key components of a successful learning program in today's business environment: a virtual library of relevant and engaging content; accessibility at any time you need it; and an effective way to monitor and manage the entire process. It's all found in our Learning Management System (LMS), an online solution that can make training an integral part of your business without making "training" your business.
Growing your HVAC business presents challenges
Even when you achieve great success in your HVAC business, it comes with great hurdles. Gary, the business coach, gives tips on what to do when your business does grow. © HVAC Learning Solutions.
HVAC - The Quality Installation™ Webinar Series
Did you know... that most central air conditioners in homes never perform to their advertised capacity and efficiency due to incorrect design, application, and INSTALLATION? © HVAC Learning Solutions. All rights reserved.
HVAC training tip of the day 4
HVAC Learning Solutions Marketing Manager Bonnie Maupin gives your weekly tip of the day — do you know the S.C.O.R.E. selling process? © HVAC Learning Solutions
HVAC training tip of the day 3
HVAC Learning Solutions Marketing Manager Bonnie Maupin gives your weekly tip of the day — connect with your customers better through how you communicate. © HVAC Learning Solutions
HVAC training tip of day 2
HVAC Learning Solutions Marketing Manager Bonnie Maupin gives your weekly tip of the day — beat the competition with NATE certification, the HVAC industry's most prestigious competitive edge. © HVAC Learning Solutions
HVAC training tip of day
HVAC Learning Solutions Marketing Manager Bonnie Maupin gives your weekly tip of the day — do you know ways to better inform your customers of money-saving options they have? © HVAC Learning Solutions
