Category Archives: Sales

Keep ‘heated’ customers cool this summer

Customer tempers flair and it’s your job to keep them calm, collected, and most importantly: cool.

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HVAC tax credits are still a selling point

Tax credits haven’t gone away yet, but a lot of dealers have told me that they don’t think it’s as big of a selling point anymore.

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Does your female customer feel safe?

With field service’s bad reputation around technicians, it’s especially important to make your customers feel safe.

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The money conversation in 15 minutes

Here’s how to shorten that critical sales conversation and avoid buyer’s remorse.

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Marketing maintenance agreements — for free

You don’t have to have a major marketing budget to get the word out about your maintenance agreement program.

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What’s your 1-minute sales pitch?

An elevator pitch is a short and concise sales pitch that can be given in the brief moments of an elevator ride.

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HVAC customer videos could take away “friction”

Troubleshooting videos can further ease apprehensions or perceived risks your customers have.

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Allergy relief: a new selling point

Allergy relief is a major concern for customers, but many don’t know that their HVAC system could be the problem.

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Pros and cons of developing your own leads

When it comes to lead generation, there are a few ways you can go about it. Software like the Sales Lead Tracking Tool can help the process.

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HVAC training for real profit

The industry always has a down season, but HVAC training will be the fuel that keeps the revenue flowing. Here’s why.

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  • Meet Mike Moore

    Mike Moore isn't just an HVAC expert;
    he also knows a thing or two about
    HVAC employee training. As one of
    HVAC Learning Solutions founders
    and Director of Training, his biggest
    goal is to help HVAC leaders and
    technicians grow their business
    and build lasting skills. This
    University of Kansas grad has
    a contagious personality, a lot
    of knowledge, and a knack for
    providing HVAC training
    and development.