Customer proposals can become complicated by jargon and clutter. From addressing pricing to understanding which product is the best fit, forms cover a lot of information, which can easily turn a normal service call into an intense sales pitch.
With just a few changes to customer proposals, you can create a positive experience that will set your HVAC company apart from the competition:
- Portable tablets and applications: Using a tablet with a form application will allow the customer to input information quickly. The advanced technology of tablets and apps will give the customer a one-step process without the redundancy. Tablets also introduce a visual element to traditional forms. Zoom in on product features, display product highlights, and turn a 2-dimensional form into an interactive selling experience.
- Eliminate the pricing issue: Make your product sheets easy and simple for the customer to look through. A photo of the unit, a brief easy-to-read description, and a no-hassle price will reduce that “friction.” The customer will know that the product they chose was the best choice for them both financially and practically.
- Product organization: Organizing your product forms can be as easy as 1, 2, 3. Step one — group products by brand name. Step two — organize each group by product function. Step three — list products in good, better, and best rankings.
Do your customer forms promote positive customer service?