HVAC business growth is extremely important — it’s what makes your family’s business beginnings so triumphant. Keeping the status quo and just staying afloat may be fine during hard times, but you should always strive to be performing above the minimum.
I want to talk about ways to evolve your business (and still have time for the long-term planning you should have done last year).
Assess financial goals
Can you truly afford to grow your business? Look at the numbers first. I also suggest filling out a Dealer Needs Analysis, which compares your business to non-competitors that make double net profit. It’ll give you a good idea if you’re where you need to be as an HVAC business in the industry.
Use down time effectively
When you’re busy servicing clients, your own business growth gets pushed to the side. Bring it front and center by spending time finding charities you want your business to be involved with and looking for growth opportunities such as additional locations, more education for the staff, and new product offerings.
Focus on training
A friendly, well-trained staff goes a long way toward saving your client troubleshooting time and turnover worries — not to mention the bottlenecks that can happen during the busy season. Train well, often, and consistently, and reap the benefits of the breathing room to focus on taking your business above and beyond, instead of on a slow decline.
How do you grow your business throughout the year?