Beyond ‘family owned and operated’

Nearly every HVAC business touts “family owned and operated” quality service and installation, as well as many years of experience. So what do you have to offer that your competition doesn’t?

Here are a few suggestions on how to differentiate your company from the common HVAC business, sneak-peeked from our Master Selling series:

What’s your story?
Your company’s grassroots beginnings tell a greater story that your customer will appreciate. Was it just the owner, his truck, and ambition that started what is today a multi-department business? It’s that passion that has propelled the business forward, so make it evident when you’re selling and talking about your company.

What do you stand for in the community?
80 percent of customers would rather buy from a company that is giving back to its community. It’s as simple as hosting an underprivileged family during the holidays or donating a system to Habitat for Humanity. Whatever the organization, be sure that you’re passionate about it.

What do your customers know about your process?
It’s the unknown steps in an installation that worry your customer. Ease their minds by clearly explaining what a technician/installer does, from greeting the customer all the way to cleanup and the post-installation walkthrough.

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3 Comments

  1. Posted August 6, 2011 at 9:57 pm | Permalink

    Hey Mike, how do we compare? We’d love to hear what you think!

    http://mastercraftheating.com/aboutus.asp

    • Mike Moore
      Posted August 9, 2011 at 10:18 pm | Permalink

      I believe your site looks better than most in the industry.

      I would encourage you to think about what you could add or change, which would allow your company to stand out even more than other companies. What do you do which would resonate with the consumer and interest them in doing business with you? What makes your organization unique?

      Thanks,
      Mike

      • Posted August 13, 2011 at 8:52 pm | Permalink

        Thanks a bunch for taking the time to look at our site and write a response. I’m going to think about it and get back to you. Thanks!

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  • Meet Mike Moore

    Mike Moore isn't just an HVAC expert;
    he also knows a thing or two about
    HVAC employee training. As one of
    HVAC Learning Solutions founders
    and Director of Training, his biggest
    goal is to help HVAC leaders and
    technicians grow their business
    and build lasting skills. This
    University of Kansas grad has
    a contagious personality, a lot
    of knowledge, and a knack for
    providing HVAC training
    and development.